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Do you know that creating shareable content can sometimes increase your visibility more than ads? It’s true.

When people share your content, it reaches more new people, improving your credibility and brand awareness.

However, the problem is that this powerful organic tool is often left to chance, which shouldn’t be. Specific tips and tricks can help you create content that people will want to share.

Read on to learn how to create shareable content that will boost your online presence.

Summary

• What Makes Content Shareable?
•  Tips for Creating Shareable Content
• Types of  Highly Shareable Content
• Measure the Performance of Your Shareable Content

 What Makes Content Shareable?

First, let’s understand the criteria for content worth sharing. 

 Emotional Appeal

As humans, we are driven by emotions, and they also affect how we relate to content. Like movies, your content can evoke certain emotions, making them more likely to be shared.

It could be surprise, empathy, or joy. You might have seen some inspiring quotes or heartwarming stories go viral due to their emotional appeal.

Relevance to Your Audience

How relevant is your content to your audience? Nobody relates to a post they have no interest in, let alone share. 

Your content has to suit your audience’s needs, values, and interests. Staying on top of trends or addressing popular issues can also align with your audience.

 Value and Applicability

So much content is being published daily; yours must be practical and valuable to get noticed. Content that provides helpful information like how-tos, tutorials, or tips is more likely to get shared.

Also, content that solves problems, informs, or educates is popular because it offers value.

 Tips for Creating Shareable Content

Having known the features of shareable content, these tips can help you create them.

Craft Catchy and Engaging Headlines

Your caption or title is like a book cover; it’s the first thing people notice, and it either repels or attracts views.

They are the gate to your content because they will scroll past if it doesn’t grab your audience’s attention. It should engage them and spark their curiosity.

Use numbers, promise value your content will provide, or ask questions to make your headlines catchy.

Check out our detailed post on how to craft headlines.

 Use Visuals to Boost Shareability

Visual appeal, whether images or videos, is undeniably essential as it makes content more engaging.  Here’s why.

Memes and infographics help your content pass across complex information in digestible bits and humor. Video content is even more attention-grabbing, which is why TikTok videos can quickly go viral. 

Create short videos like how-to, quick tips, and behind-the-scenes videos; they are great for social sharing.

However, your visuals, whether as stand-alone content or complementary, have to have value and relevance.

Related Post: The Power of Using Visuals to Enhance Your Content Strategy

Make Your Content Easy to Share

This is something that some website or blog owners often ignore. If you cross-promote your web content on social media or other sites, you need to make it easy to share.

You can add social share buttons to your website to make sharing easier for your audience.

Also, long URLs can be repulsive, so shorten your URL to make your links shorter and more convenient. URL shorteners like Bit.ly are helpful.

Leverage Social Proof

We often associate social proof with credibility, but it can be more than that.

Your audience’s content that speaks well of you can extend your reach. If they create testimonials and reviews or share images of your brand, it can boost your content’s visibility.  People relate with and believe more in user-generated content (UGC).

Also, content with positive mentions or high engagement will likely be shared.

Types of  Highly Shareable Content

These are the types of content that are most often shared.  

Listicles and How-Tos

How-tos and listicles are great for sharing easy and practical solutions. They promise value, and their simple format makes them easy to digest, so they are often shareable.

Let’s consider these listicles and guides

• “7 Tricks to Make Your Home Look Expensive.”

• “How to Clean Your Oven.”

The headings show that the content will be applicable and straight to the point.

This Might Interest You: A Guide to Understanding Different Content Types 

Controversial or Opinion-Based Content

Some content creators build their brand on controversy or opinions. These kinds of topics can spark debates, which makes them easily sharable.

The same applies to strong opinions, they invite people to engage and boost your content visibility.

However, both require caution because it can spiral out of control. Be mindful of your tone, as you can get backlash from some topics.

 Memes and Fun Content

Well, most people enjoy humor, and fun content can give them that. Memes and relatable jokes often have high shareability, especially on social media.

You don’t have to be a comedian to create fun content. Tap into your experience or use your industry jokes or pop culture to create content your audience can relate to.

Measure the Performance of Your Shareable Content

Trying to create sharable content is one thing, and sharing your content is another. As you publish, the best thing to do is track your content’s shareability performance. 

Learn more about how to measure content success. 

Tracking Social Shares

Monitor your social shares with tools like Google Analytics, BuzzSumo, and Social Mention.

They track where and how often your content is shared. Likes, shares, comments, and reposts can also help you gauge your content shareability and engagement.

Refine your content by trying different formats, titles, topics, and visuals. It will enable you to create content that your audience loves and will share.

This Might Interest You: 10 Valid Tips for Creating Engaging Social Media Posts

Final Thought

Your posts and articles will reach a wider audience if people like and share them. The tricks to creating shareable content are visual appeal, emotional triggers, value, and connection.

They will make your content resonate with your audience and help you pass it around. Apply these tips to your next write-up and keep your eyes on it.